Luxuries AD program

Its national real estate online luxury environment, will collaborate with regional newspapers across the country to up-sell their print agate, print display, e-commerce and broker listings onto NYTimes.com's Real Estate and Great Homes and Destinations classifieds sections. As of February 20, classifieds from The Palm Beach Post began running in the section.

In addition to the Palm Beach Post, the Times Company's regional newspapers are participating in the program, including The Sarasota Herald-Tribune, The Times-News in Hendersonville, N.C., The Star-News in Wilmington, N.C. and the Santa Rosa Press Democrat. "This is a great opportunity for regional newspapers and for real estate brokers to reach the affluent audience of our Great Homes and Destinations section, an audience that is constantly looking to purchase second homes in destinations across the country,"