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By Sue and Chuck DeFiore
Have you found your niche?
If you really want to find out, you need to answer the following questions:
1. Is your business the only one of its kind in town?
2. Do people consider your service first and price later?
3. How can prospective customers tell you apart from the masses of businesses
in similar fields?
4. Who are your target clients?
5. Who aren`t your target clients?
6. Do you turn down certain kinds of business if it falls outside your niche?
7. What do clients think you stand for?
8. Is your niche in a constant state of evolution?
9. Does your niche offer what prospective customers want?
10. Do you have a plan and delivery system that effectively conveys the need
for your niche`s services to the right market?
11. Can you confidently predict the life cycle of your niche?
12. How can your niche be expanded into a variety of products or services that
act as profit centers?
13. Do you have a sense of passion and focused energy with respect to your
niche?
14. Does your niche feel comfortable and natural?
15. How will pursuing your niche contribute to achieving the goals you have
set for your business?
If you can`t answer these questions, you probably haven`t found the right
niche for your business. So what do you do?
Stop looking! Good niches are never found—they`re created, then matched
carefully with a grateful audience.
If you want an excellent niche market, try the creative real estate niche of
lease purchasing. It allows you to answer all of the above questions.
Copyright 2000 DeFiore Enterprises
Bobette Kyle is publisher of http://www.Take-Payments-Online.com (http://www.
Take-Payments-Online.com) , an ecommerce information site. She is also
proprietor of The WebSiteMarketingPlan.com Network, subject-specific Web
sites designed to help you find the right information for marketing plans and
marketing programs. Visit at http://www.WebSiteMarketingPlan.com (http://www.
WebSiteMarketingPlan.com).
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